A fresh approach to skincare that blends simplicity, care, and modern style.
Client
Kiyomi Sunscreen
(Self Project)
Services
Branding
Year
2022
Feedback
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About Brand
Kiyomi is a skincare brand created for young women, focusing on simple and effective products that care for delicate, youthful skin. It combines quality ingredients with a clean, modern approach, making skincare feel easy, reliable, and naturally stylish.
Client Brief
The brand identity should be minimal, feminine, and fresh, using soft tones, clean typography, and a contemporary design language. Overall, the brand should communicate ease, confidence, and everyday skincare that fits naturally into a young lifestyle.
Target Audience
Targeted towards females aged 16-28, primarily college students and young individuals, the audience is style-conscious and deeply engaged in self-care and personal expression. They are digitally active, trend-aware, and seek skincare brands that feel authentic, affordable, and aesthetically appealing.
